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Course Overview

UTAR’s Master of Strategic Communication is designed to focus on the higher-level concepts and strategies that cut across disciplines to meet the flexible thinking needed in today’s media environment. This thinking requires practitioners who can design, manage, and launch communication campaigns that integrate a variety of public relations, advertising, journalism and marketing techniques. As the world of communications is not slowing down, your career should not also. Therefore, join us at UTAR with our Master of Strategic Communication as we empower communicators who are versatile to successfully move on to a variety of fulfilling careers, applying the strategic communication principles and skills they have learned to business, government, politics, social justice, entertainment and health among others.

Curriculum

Programme Structure

• STRATEGIC COMMUNICATION RESEARCH METHODS - 4 Credit
• AUDIENCE ANALYSIS - 3 Credit
• CRISIS COMMUNICATION - 3 Credit
• ADVANCED MEDIA AND COMMUNICATION THEORY - 3 Credit
• STRATEGIC COMMUNICATION - 3 Credit
• MEDIA LAW, ETHICS AND REGULATIONS - 3 Credit
• CAMPAIGN DESIGN & IMPLEMENTATION - 3 Credit
• STRATEGIC MEDIA MANAGEMENT - 3 Credit
• STRATEGIC ADVERTISING MANAGEMENT - 3 Credit
• CAPSTONE PROJECT - 6 Credit

ELECTIVE Group* I Choose one

• CORPORATE MANAGEMENT & STRATEGY - 3 Credit
• MARKETING MANAGEMENT - 3 Credit

ELECTIVE Group* II Choose One

• INTERACTIVE ADVERTISING - 3 Credit
• MULTIMEDIA CONTENT CREATION - 3 Credit

*Course offering is subject to availability

Entry Requirements

Academic Requirement

1. A Bachelor’s Degree in the field or related fields with CGPA of 2.50 and above or equivalent as approved by the Senate; or
2. A Bachelor’s Degree in the field or related fields with CGPA of 2.00 and above but less than CGPA of 2.50, or equivalent as approved by the Senate subject to rigorous internal assessment.
3. Candidates without a Bachelor’s degree in the related fields or relevant working experience must undergo appropriate prerequisite courses determined by UTAR and meet the minimum CGPA set out in (1) to (2).

Language Requirement

• IELTS Academic/ IELTS Academic Online: 6.0
• TOEFL iBT Score 60, TOEFL Essential (Online):8.5
• PTE Academic (Online):59
• Linguaskill Online:169
• MUET Band 4