(R3/0415/6/0001)(06/29)(A10234)
February, June, November
This programme aims to produce advertising professionals equipped with current industry knowledge and the ability to contribute to the development of the advertising industry locally and internationally.
The Bachelor of Communication (Honours) Advertising provides in-depth knowledge of advertising while introducing students to related areas of mass communication, including public relations. Students develop a strong design foundation and learn to integrate different communication tools into corporate strategic plans.
The programme includes industrial training in advertising agencies or the marketing and communication divisions of large organisations. Students are also introduced to developments in multimedia communication and complete an actual advertising campaign as their final-year Capstone project.
STPM 2C/A-Level 2D/UEC 5B
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Sunwaymas Commercial Centre,
47301 Petaling Jaya, Selangor, Malaysia.
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