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Course Overview

Corporate communication connects an organisation with its internal and external audiences across traditional and digital platforms. It covers areas such as internal communication, media relations, social media marketing, event management, corporate reputation, investor communication and corporate social responsibility.

The Bachelor of Corporate Communication (Honours) is designed to meet the needs of industry and society while incorporating sustainable development goals into its educational approach.

The curriculum also covers AI-driven corporate communication strategies, including the use of artificial intelligence for effective communication and the management of digital and social media. Students are prepared for roles in social media management and analytics, influencer relations, corporate social responsibility, digital content strategy, public affairs and lobbying.

Achievement

International Exchange Partners

• Niigata University, Japan
• Beijing Technology and Business University, China
• Shenzhen University, China
• Shih Hsin University, Taiwan

Industry Collaborators

• Mango TV, China
• IOI Properties Group Bhd.
• Ecopia Sdn. Bhd.
• Recircle Sdn. Bhd.
• Snackfood

Entry Requirements

STPM 2C/A-Level 2D/UEC 5B

Career Prospects

• Corporate Communications Director
• Corporate Communications Manager
• Influencer Relations Manager
• Government Relations Manager
• Media Analyst
• Social Media Content Manager
• Digital Content Strategist
• Digital Content Creator
• Event Planner
• Event Manager
• Media Liaison
• Public Affairs Specialist

Study Abroad Pathway

No