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Course Overview

The Master of Communication programme offers a comprehensive, interdisciplinary education designed to equip students with advanced skills in communication theory, strategy, and practice. The programme emphasizes practical application through hands-on projects, real-world case studies, and a Capstone Project, allowing students to create impactful communication solutions for real-world challenges.

Curriculum

Programme Structure

Compulsory Courses

• International and Cross-Cultural Communication
• Digital Media and Analytics
• Media, Ethics and Social Change
• Media and Communication Research Methodology
• Crisis Communication and Management
• Strategic Storytelling for Influence
• Digital Marketing Communication
• Communication Capstone Project

Elective Courses

• Consumer Psychology
• Strategic Brand Management
• Advanced Visual Communication
• Digital Journalism

Pre-requisite Courses (3 Courses to be completed in 4 Weeks for candidates without a qualification in the related fields or working experience in the relevant fields)

• Mass Communication
• Mass Media and Society
• Globalisation and Communication

Entry Requirements

Minimum Entry Requirements

• A Bachelor’s Degree [Level 6, Malaysian Qualifications Framework (MQF)] in the field of Communication or a related field of Communication with a minimum Cumulative Grade Point Average (CGPA) of 2.50 or equivalent, as accepted by the Higher Education Provider (HEP) Senate, OR
• A Bachelor’s Degree (Level 6, MQF) in the field of Communication or related fields of Communication or equivalent with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a minimum of five years working experience in a relevant field of Communication
• Candidates without a qualification in the related fields of Communication or working experience in the relevant fields of Communication must undergo appropriate prerequisite courses determined by the HEP and meet the minimum CGPA based on (i) to (ii)

English requirements: International students are required to meet IELTS 5.5 OR MUET Band 4