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Course Overview

The Bachelor of Mass Communication (Honours) Advertising programme aims to address the demand for up-and-coming specialists by training them to excel in the advertising industry. Those pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices including strategies in real life applications. This programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.

Curriculum

General Studies Subjects

• Penghayatan Etika dan Peradaban
• Bahasa Melayu Komunikasi 2
• Philosophy and Current Issues
• Bahasa Kebangsaan A
• English for Academic Purposes
• Integrity and Anti-Corruption
• Community Service

University Courses

• Digital Skills & Services
• Creativity & Innovation
• Entrepreneurship
• General Interest Course

Core Courses

• Creative and Critical Thinking
• Mass Media in Society
• Communication Theory
• Scripting for Media
• Elective 1: Introduction to Corporate Communication / Introduction to Journalism
• Sociology
• Persuasive and Strategic Communication
• Marketing Communication
• Rhetoric, Articulation and Persuasion
• Media and Consumer Analytics
• Social Psychology
• Digital Photo & Videography
• Media Law and Ethics
• Creative Writing for Media
• Visual Communication
• Event Management
• Communication Research
• Introduction to Brand Management
• Media Psychology
• Advertising Principles
• Globalisation and Communication
• Research Project I
• Strategic Media Planning
• Innovative Media
• Research Project II
• Brand Identity Design
• Advertising Campaign
• Industry Training

Entry Requirements

Minimum Entry Requirements

Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent

• Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level

Unified Examination Certificate (UEC)

• Pass with a minimum grade B IN five (5) subjects including English

General Certificate of Education Advanced (“A”) Level Pass

• A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level

Recognised Diploma in a related field

• Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent

Other Qualifications

• Other equivalent qualifications recognised by the Malaysian Government

English Proficiency

• IELTS 5.0 / MUET Band 3.5 or its equivalent

Career Prospects

Advertising

• Advertising & Promotion Manager
• Brand Manager
• Account Director
• Creative Director
• Copywriter
• Advertising Consultant

Media

• Media Planner
• Media Research Consultant
• Media Relations Specialist
• Traffic Manager
• Media Buyer
• Media Advisor

Multimedia

• Electronic Publication Specialist
• Desktop Publisher
• Content Editor
• Multimedia Specialist
• Internet Publisher
• E-commerce Advertising Specialist