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Course Overview

The Bachelor of Corporate Communication (Honours) programme provides students with a solid foundation in communication concepts, managerial practices, as well as strategic planning skills, media handling and public relations in an organisational context, to help them meet real-life scenarios and overcome future challenges. Besides learning key theories and relevant concepts that cover important aspects of corporate communication, they will also be given the opportunity to apply knowledge to face the real corporate world. These allow students to learn while engaging in hands-on exercises and assessments, guided by our experienced lecturers and industry experts.

Curriculum

General Studies Subjects

• Penghayatan Etika dan Peradaban
• Bahasa Melayu Komunikasi 2
• Philosophy and Current Issues
• Bahasa Kebangsaan A
• English for Academic Purposes
• Integrity and Anti-Corruption
• Community Service

University Courses

• Digital Skills & Services
• Creativity & Innovation
• Entrepreneurship
• General Interest Course

Core Courses

• Introduction to Corporate Communication
• Mass Media and Society
• Communication Theory
• Scripting for Media
• Elective 1: Sociology / Introduction to Journalism
• Persuasive and Strategic Communication
• Marketing Communication
• Rhetoric, Articulation and Persuasion
• Media & Consumer Analytics
• Elective 2: Social Psychology / Digital Photography & Videography
• Personal Image Management
• Corporate Writing
• Media Law and Ethics
• Visual Communication
• Event Management
• Communication Research
• Introduction to Brand Management
• Media Psychology
• Crisis Management
• Media Relations and Publicity Strategies
• Globalisation and Communication
• Research Project I
• Corporate Social Responsibility
• Managerial Communication
• Innovative Media
• Research Project II
• PR Issues and Campaigns
• Corporate Identity Management
• Industry Training

Entry Requirements

Minimum Entry Requirements

English Proficiency: IELTS 5.0 / MUET Band 3.5 or its equivalent

• Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent: Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level.
• General Certificate of Education Advanced (“A”) Level Pass: A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level.
• Unified Examination Certificate (UEC): Pass with a minimum grade B in five (5) subjects including English.
• Recognised Diploma in a related field: Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent.
• Other Qualifications: Other equivalent qualifications recognised by the Malaysian Government.

Career Prospects

Marketing Communications:

• Campaign Manager
• Consumer Affairs Specialist
• Market Research Analyst
• Event Organiser
• Brand Manager
• Conventions Planner
• Media Liaison Officer

Public Relations:

• Corporate Comm. Director
• PR Specialist
• Publicist
• Consumer Advocate Negotiator
• Community Affairs Director
• Environmental Activist
• Foreign Affairs Officer