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Course Overview

Have you ever wondered how global brands like Apple, BMW and Nestle, to name a few, achieve billions in net worth and soaring sales? How did they survive the technological advancements, changes in people’s attitude and behaviour and most of all, the competitive markets? If you have, our Bachelor of Business Administration (Hons) programme will be the perfect choice for you.

The Bachelor of Business Administration (Hons) programme provides an in-depth understanding of how businesses organise their resources, formulate strategies, implement cutting edge business tactics and capture the market. It is a 3-year programme that includes 3 months of industrial training in leading global and local companies. Throughout the three years, students will gain substantial insight and exposure to the techniques, knowledge and competencies required to face ever-changing real world challenges.

Curriculum

Programme Structure

Year 1

Semester 1 (17 weeks)

• Digital Skills and Services (UNI3332) - UNI - 2 credits
• Penghayatan Etika dan Peradaban or Bahasa Melayu Komunikasi 2 (MPU3182X / MPU3142) - MPU - 2 credits
• Principles of Management (BBA1113) - CC - 3 credits
• Business Accounting (BBA1123) - CC - 3 credits
• Business Economics (BBA1133) - CC - 3 credits
• Business Law (BBA1143) - CC - 3 credits

Total Credit: 16

Semester 2 (17 weeks)

• Creativity & Innovation (UNI3343) - UNI - 3 credits
• Philosophy and Current Issues (MPU3192X) - MPU - 2 credits
• Principles of Marketing (BBA1153) - CC - 3 credits
• Introduction to Finance (BBA1163) - CC - 3 credits
• Business Communication (BBA1173) - CC - 3 credits
• Organisational Behaviour (BBA1183) - CC - 3 credits

Total Credit: 17

Semester 3 (9 weeks)

• General Interest Course (GICXXX3) - UNI - 3 credits
• Bahasa Kebangsaan A or English for Academic Purposes (MPU3212 / MPU3232) - MPU - 2 credits
• Human Resource Management (BBA1193) - CC - 3 credits

Total Credit: 8

Year 2

Semester 4 (17 weeks)

• Entrepreneurship (UNI3423) - UNI - 3 credits
• Integrity and Anti-Corruption (MPU3342X) - MPU - 2 credits
• Digital Business and Informatics (BBA1203) - CC - 3 credits
• Business Analytics (BBA2203) - CC - 3 credits
• Business Ethics and Corporate Governance (BAC2123) - CC - 3 credits
• Strategic Management (BBA2303) - CC - 3 credits

Total Credit: 17

Semester 5 (17 weeks)

• Community Service (MPU3412) - MPU - 2 credits
• International Business (BBA2403) - CC - 3 credits
• Business Process Management (BBA2503) - CC - 3 credits
• Organisational Theory & Design (BBA2604) - DC - 4 credits
• Training and Development (BBA2804) - DC - 4 credits

Total Credit: 16

Semester 6 (9 weeks)

• Organisational Management (BBA2704) - DC - 4 credits
• Consumer Behaviour (BBA2904) - DC - 4 credits

Total Credit: 8

Year 3

Semester 7 (17 weeks)

• Quality Management (MGMT) (BBA3414) - DC - 4 credits
• Industrial Relations and Occupational Safety & Health (HR) (BBA3424) - DC - 4 credits
• Marketing Communications (MKTG) (BBA3434) - DC - 4 credits
• Digital Marketing (DC) (BBA3444) - DC - 4 credits
• E-commerce (DC) (BBA3454) - DC - 4 credits

Total Credit: 20

Semester 8 (17 weeks)

• Compensation & Performance Management (HR) (BBA3464) - DC - 4 credits
• Product & Brand Management (MKTG) (BBA3474) - DC - 4 credits
• Supply Chain Management (DC) (BBA3484) - DC - 4 credits

Total Credit: 12

Semester 9 (12 weeks)

• Industrial Training (BBA 3056) - DC - 6 credits

Total Credit: 6

Total Graduating Credit: 120

Entry Requirements

Minimum Entry Requirements

• Sijil Tinggi Persekolahan Malaysia (STPM): Pass STPM with minimum CGPA of 2.00 or Grade C in any TWO (2) subjects and a pass in Mathematics and English at SPM level.
• Sijil Tinggi Agama Malaysia (STAM): Pass STAM with minimum of Jayyid and a pass in Mathematics and English at SPM level.
• Unified Examination Certificate (UEC): Pass UEC with Grade B in FIVE (5) subjects and pass Mathematics and English.
• General Certificate of Education Advanced (A-Level): Pass A-Level with a minimum in TWO (2) subjects and a pass in Mathematics and English at O-Level.
• Matriculation / Foundation: Pass with minimum CGPA of 2.00 out of 4.00.
• Diploma / Advanced Diploma (Level 4 or 5, MQF): Pass with minimum CGPA of 2.00 out of 4.00.
• Other Qualifications: Other equivalent qualifications recognised by MOHE.

English Proficiency for International Students

• IELTS 5.5 or MUET Band 4 or its equivalent