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Course Overview

The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.

Curriculum

Year 1

• Fundamentals of Strategic Communication
• Communication Theories
• Media Culture
• Fundamentals of English
• English for Academic Purposes
• Intercultural Communication
• Public Relations Strategies
• Social Media Strategies
• Stakeholder Management
• Media Law
• Media Publishing and Corporate Design
• Workplace Communication
• MPU1
• Elective

Year 2

• Semiotics Studies
• Strategic Thinking and Planning
• Professional Image and Etiquette
• Integrated Promotional Communication
• Multimedia Application for Communication
• Corporate Communication
• Communication Research Methodology
• Marketing Communication Strategies
• Corporate Writing
• Corporate Strategy
• Design Thinking for Strategic Communication
• Negotiation in Professional Contexts
• MPU3
• Elective
• MPU4

Year 3

• Crisis Communication Strategy
• Event Planning and Management
• Capstone Project
• Corporate Reputation Management
• Corporate Advertising
• Elective
• MPU2
• Internship

Elective Modules

• Creative Writing
• Spanish Language 1
• French Language 1
• Japanese Language 1
• Creativity and Innovation
• Spanish Language 2
• French Language 2
• Korean Language 2
• Japanese Language 2
• Office Application for Professionals
• Spanish Language 3
• French Language 3
• Korean Language 3
• Japanese Language 3
• Consumer Trends
• Chinese Level 1
• Korean Language
• Becoming a Leader
• Chinese Level 2
• Corporate Training
• Chinese Level 3

University Subjects

Year 1

• Hubungan Etnik (Local Students)
• Tamadun Islam dan Tamadun Asia (TITAS) (Local Students)
• Pengajian Malaysia 3 (International Students)
• Bahasa Malaysia Komunikasi 2 (International Students)

Year 2

• Entrepreneurship in Cross Border E-commerce
• Stress & Well-Being Among Malaysians

Year 3

• Bahasa Kebangsaan A/ Public Speaking
• Personal Social Responsibility

Entry Requirements

• Pass Foundation/Matriculation studies programme from a recognised institution; OR
• Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR
• Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
• Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects and a Credit in English at SPM Level or its equivalent; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR
• Pass Diploma from a recognised institution; OR
• Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field; AND
  Note: DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement
• A minimum score of band 3 in MUET.
  Note: Admission exemption will be given if students have completed a pre-university or diploma programme that is conducted in English.