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Course Overview

Entrepreneurship creates value and contributes to all-round progress. It is an integrated discipline that draws on knowledge and skills developed in a variety of areas. Entrepreneurial endeavours are successful when students are able to identify and assess opportunities, and enable action to be taken to pursue these opportunities.

The programme’s curriculum blends the traditional components of a management education with the study of the relevant content, skill, and critical areas that uniquely define entrepreneurship. Through a combination of academic and clinical experiences, students are able to develop an appreciation and understanding of the entrepreneurial process. Upon completion of the programme, graduates will understand the motivations, behaviours, and strategies necessary to create, implement, and sustain new ideas and ventures.

Curriculum

Programme Structure

3-year honours programme

33 subjects including a graduation project

14 weeks for full semester; 7 weeks for half semester

Year 1

9 COMPULSORY SUBJECTS

• ACC101 Financial Accounting 1
• ACC103 Management Accounting 1
• ECO101 Principles of Microeconomics
• ECO102 Principles of Macroeconomics
• ITC101 Information Technology for Business
• LAW101 Business Law
• MGT101 Principles of Management
• MKT101 Principles of Marketing
• QBM101 Business Statistics

Years 2 & 3

ENTREPRENEURSHIP (15 COMPULSORY SUBJECTS)

• FIN201 Business Finance
• HRM201 Managing Human Resources
• MGT200 Small Business Management
• MGT203 Business Research
• MGT204 Asian Entrepreneurship & Innovation
• MGT206 Introduction to Entrepreneurial Behaviour
• MGT207 New Venture Creation
• MGT208 Franchising
• MGT212 Business Analytics for Decision Making
• MGT301 Operations Management
• MGT307 Strategic Planning For Entrepreneurs
• MGT310 Corporate Venturing
• MGT311 Entrepreneurship Business Plan
• MKT305 Strategic Marketing Relationship
• MGT400 Graduation Project

And choose 3 electives from any Year 2 or Year 3 subjects (2 of them must be Year 3 subjects)

Electives (Partial List)

• ACC201 Management Accounting 2
• ACC291 Islamic Bank Management
• ACC312 Reporting Framework & Accounting Practice
• BBA301 Human Resource Analytics
• BBA303 Marketing Analytics
• BKG301 Comparative Banking Structure
• BIP300 Business Internship Programme
• COM200 Managerial Communication
• ECO203 International Economics
• FIN203 Financial Institutions Instruments and Markets
• FIN204 Investment Analysis & Decision Making
• FIN206 Introduction to Technical Analysis & Trading
• FIN207 Mergers & Acquisitions
• FIN301 Corporate Finance
• ITC201 Principles of Web Design
• ITC304 Digital Payment and Security
• LAW201 Company Law
• LAW305 International Business Law
• LAW311 Cyberlaw & Ethics
• MAT201 Business Mathematics
• MGT200 Small Business Management
• MGT201 Organisational Behaviour
• MGT202 E-Business
• MGT204 Asian Entrepreneurship & Innovation
• MGT205 Asian Business Environment
• MGT209 Production & Logistics Management
• MGT211 E-Commerce
• MGT300 Managing People across Cultures
• MGT302 Change Management
• MGT303 Corporate Policy & Strategy
• MGT304 Strategic International Business Management
• MGT305 Business Ethics & Social Responsibility
• MGT312 E-Commerce Strategies
• MKT206 Retail Management
• MKT208 Brand Management
• MKT212 Social Media Marketing
• MKT213 Mobile Marketing
• MKT301 Integrated Marketing Communications
• MKT302 Strategic Global Marketing
• MKT305 Strategic Marketing Relationship
• MKT307 Environmental Marketing
• MKT308 B2B Marketing
• MKT313 Digital Product Management
• MKT314 Search Marketing
• QBM201 Advanced Business Statistics

Subject Listing (MPU)

4 COMPULSORY MPU SUBJECTS

MPU1 (CHOOSE 2 SUBJECTS)

• MPU3183 Penghayatan Etika dan Peradaban
• MPU3193 Falsafah dan Isu Semasa
• MPU3143 Bahasa Melayu Komunikasi 2 (International students)

MPU2 / MPU3

• MPU3213 Bahasa Kebangsaan A***
• MPU3373 A*Gen Careers in Malaysia & Beyond

*** For Malaysian students without a credit in SPM Bahasa Melayu

MPU4 (CHOOSE 1)

• MPU3412 Co-curriculum – Sports 2
• MPU3432 Co-curriculum – Event Management 2

Entry Requirements

Entry Requirements

Applicants must have one of the following Entry requirements:

• Matriculation/Foundation or its equivalent: Minimum CGPA of 2.00 out of 4.00**
• Diploma (Level 4, MQF): Minimum CGPA 2.00 out of 4.00
• STPM: Minimum Grade C (GP 2.0) in any TWO subjects
• Advanced Diploma (Level 5, MQF): Minimum CGPA of 2.00 out of 4.00
• Sijil Tinggi Agama Malaysia (STAM): Minimum grade of Jayyid (good)
• Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): Subjected to Senate / Academic Board’s approval
• Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to Senate / Academic Board’s approval
• A-Level: 2 passes
• Senior Middle 3 (UEC): 5 B’s***
• CPU: 5 passes with a minimum average of 50%
• Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50 for various programmes
• Equivalent qualification

*The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.

***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

English Requirement (International Students)

Minimum IELTS 5.5 or equivalent International English Language qualification

Career Prospects

• Business Owner
• Small business entrepreneurs
• Scalable start-up entrepreneurs
• Large company entrepreneurs
• Social entrepreneurs
• Business Consultant
• Mid-level Management for an Entrepreneurship degree holder
• Sales
• Teacher
• Recruiter
• Director of a company
• Business Reporter
• Research and Development
• Influencer
• Project Management
• Corporate Consultant
• Talent
• Management Consultant
• Corporate Training (Soft Skills)
• Human Resource Management
• Marketing Manager
• General Administrative
• Management
• Conflict Resolution and Mediation Consultant
• Customer Relationship Manager
• Advertising and Public Relations Consultant
• Political Strategist
• Life Coach
• NGO worker
• Journalist, Media Reporter or Mass Media Consultant
• Market Research Consultant
• Academic Tutor
• Research Assistant
• Headhunter

Study Abroad Pathway

HELP University has strong partnerships with many international universities. Our links extend to universities in Australia, UK, Ireland and New Zealand. Our bachelor’s degree students have the flexibility to plan for a 1+2 or 2+1 arrangements with many high-ranking universities that have collaborations with HELP University while our diploma students can plan for a 2+2 or 2+1 1?2 or even a 2+ 1?2+ 1 or 2+1+1 arrangements.