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Course Overview

This programme equips students with knowledge and relevant skills to undertake a broad range of mass media and communication roles. It also provides a firm foundation for students to advance their studies in the mass communication discipline at degree level. Students will undergo internships with media and communication companies.

The programme objectives are to:

• Equip students with knowledge in communication, multimedia, photography, journalism, advertising, marketing and broadcasting.
• Equip students with the ability to provide innovative, creative, and ethical solutions in mass communication.
• Equip students with communication, teamwork, leadership, entrepreneurial, and social skills.
• Produce graduates with skills to undertake lifelong learning.

Achievement

A fast track programme for SPM/O-Level holders. Upon successful completion, students gain entry into Year 2 of Honours Degree programmes in Mass Communication, Business Management, and Marketing.

Curriculum

Year 1

• Introduction to Mass Communication
• Public Relations 1
• English
• Introduction to Social Psychology
• Principles of Advertising
• Photography 1
• Introduction to Business
• Writing for Mass Media
• Consumer Behaviour
• Principles of Marketing
• Computer Graphics
• Photography 2
• Media Management
• English for Academic Studies
• Business Communication

Year 2

• Introduction to Broadcasting
• Mass Media and Society
• Public Relations 2
• Journalism 1
• Web Design and Development
• Media and Marketing Communications
• Journalism 2
• Communication Laws
• Speech Communication
• Multimedia Technology
• Mass Communication Project

Entry Requirements

Entry Requirements

• SPM – Minimum 3 credits (including English)
• UEC – Minimum 3Bs (including English)
• GCE O-LEVEL – Minimum 3 credits (including English)
• OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Career Prospects

• Media
• Corporate Communications
• Advertising
• Public Relations
• Marketing
• Event Management
• Broadcasting
• Journalism

Study Abroad Pathway

A fast track programme for SPM/O-Level holders. Upon successful completion, they will gain entry into Year 2 of any of our Honours Degree programmes in Mass Communication, Business Management and Marketing.