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Course Overview

This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry.

The programme covers a wide scope of media fundamentals, including public relations and communication, media planning and management as well as practical skills necessary to become an effective communicator.

The programme objectives are to:

• Equip students with media & communication knowledge and skills for today’s dynamic and challenging business environment.
• Equip students with skills in multimedia, digital communication, digital publishing, photojournalism, and project management.
• Equip students with communication, teamwork, leadership, entrepreneurial, social and problem-solving skills.
• Produce graduates who can work globally and engage in research and life-long learning.

Achievement

Entry into full-time/part-time Master in Business Administration (MBA) programme with special Alumni tuition fees.

Curriculum

Year 1 (2 Semesters)

• Public Speaking
• Introduction To Mass Communication
• Fundamentals of Public Relations
• Journalism Studies
• Communicative English
• Mass Media and Society
• Writing For Mass Communication 1
• Interpersonal Communication
• Integrated Marketing Communication
• Creative and Critical Thinking

Year 2 (2 Semesters)

• Writing For Mass Communication 2
• Approaches To Media And Culture
• Photojournalism
• Digital Storytelling and Production
• Audience and Reception Studies
• Mass Communication Theories
• Mass Communication Research Methods
• Principles of Translation
• Public Opinion and Persuasion
• Applied Organizational Communication

Year 3 (2 Semesters)

• Communication Law And Ethics
• Media Planning
• Asian Media
• Crisis Management in Communication
• Customer Relationship Management
• Human Resource Management
• Communication Technologies
• Global Media And Communication
• Mass Communication Project
• Webpage Design
• Desktop Publishing
• Industrial Training

Entry Requirements

Entry Requirements

• STPM – Minimum 2Cs and 5 credits in SPM (including English)
• UEC – Minimum 5Bs (including English)
• GCE A-LEVEL – Minimum 2Es
• FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
• DIPLOMA – Pass with minimum CGPA 2.0 in Diploma in Mass Communication / Diploma in Business Administration or its equivalent
• OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Career Prospects

• Media
• Corporate Communications
• Advertising
• Public Relations
• Marketing
• Event Management
• Broadcasting
• Journalism

Study Abroad Pathway

Entry into our full-time/part-time Master in Business Administration (MBA) programme with special Alumni tuition fees.