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Course Overview

The Master of Science in Digital Marketing programme is designed to equip students with the necessary skills to excel in the digital marketing space, focusing on the impact of AI tools and data analytics to create effective strategies across multiple platforms.

Achievement

Demand for Digital Marketing talent is rising globally with AI-driven marketing solutions

Curriculum

Pre-Requisite Modules (For Non-Business Students)
 Duration: 1 month (Full-time) / 2 months (Part-time)  

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Modules

• Consumer Behaviour and Branding in Digital Age
• Marketing and Sustainability in the Age of Globalisation
• Behavioural Science, Social Media & Marketing Analytics
• Design Thinking
• Managing Creativity and Innovation
• Statistical Decision Making
• Strategic Marketing Management
• Digital Campaigns Management
• Artificial Intelligence (AI) in Marketing
• Research Methodology
• Digital Marketing Tools and Trends
• Project

Entry Requirements

General Requirements

Bachelor’s degree

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• ?Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 6.0
   

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Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Career Prospects

Graduates of this programme can pursue careers as:

• Digital Marketing Manager
• Social Media Manager
• SEO Specialist
• Digital Marketing Coordinator
• Digital Marketing Analyst
• Brand Manager
• Chief Growth Officer