91制片厂

Course Overview

The Bachelor of Communication (Content Development) with Honours program offered by the Faculty of Language and Communication (FBK), Universiti Pendidikan Sultan Idris (UPSI) is a new academic program specifically designed to meet the needs of today's digital era. This program emphasizes mastery of creative and strategic content development skills across various media platforms to produce graduates who are competitive in the communications and media industry.This program focuses on the process of planning and managing digital content for the purposes of communication, marketing, education, entertainment, and digital content production. Students will be exposed to various disciplines including creative writing, visual communication design, digital media strategy, storytelling, audio and visual production, and content analytics.

The teaching approach in this program is based on project-based learning which provides students with the opportunity to produce real works such as videos, podcasts, interactive materials, and social media content that are relevant to industry needs. Collaboration with creative media organizations, marketing communications, and corporate industries is also implemented to prepare graduates to face the real world of work.

This program not only produces media practitioners, but also strategic thinkers and content creators who are able to influence audiences through ethical, impactful, and valuable content. Graduates will be equipped with communication skills, content creation and analysis capabilities, and digital analytics competencies that will enable them to adapt to the dynamic and ever-evolving ecosystem of the creative and media industries.

Entry Requirements

General Requirements:

SPM
Possess the Sijil Pelajaran Malaysia (SPM) with at least:

• Grade C in Bahasa Melayu / Bahasa Melayu (July Paper).
• Grade E in History (from 2013 onwards).

AND

STPM
Pass the Sijil Tinggi Persekolahan Malaysia (STPM) examination with at least:

• A minimum Cumulative Grade Point Average (CGPA) of 2.00.
• Grade C in General Studies (Pengajian Am).
• TWO (2) Grade Cs in any other subjects not already counted.

AND

MUET

• Obtain at least Band 1.0 in the Malaysian University English Test (MUET) for examinations starting from Session 1 of 2021, with a validity period of 5 years from the date the test results are released.

Specific Requirements:

• Obtain at least Grade C in English at the SPM level.
• Obtain at least Grade E in Mathematics at the SPM level.
• Obtain at least Band 2.0 in the Malaysian University English Test (MUET) for results obtained from Session 1 of 2021 onwards, with a validity period of 5 years from the date the test results are released.
• Pass the test and/or interview set by the Public University.

Career Prospects

Digital Content Developer, Graphic & Multimedia Designer, Digital Marketing Specialist, Content Writer & Editor, Social Media Manager, Content Strategist, Video Producer/Editor, Influencer Marketing Specialist, Branding Specialist.