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Course Overview

Digital Media Design explores the digital domain and establishes a rich, hybrid area of study for the 21st century, including multimedia platforms, extended reality (XR), responsive environment and more.

By using practice-based approaches and theory-led methodologies through subjects such as web-based content, social media systems, immersive media and experiential design, the programme aims to provide you with the necessary knowledge and skills to become part of the digital revolution.

Achievement

Curriculum

Area of Study

Year One (Level 4)

Semester 1 & 2

• Visual Communication and Core Media Production 45 Credits
• Interaction and Hybrid Media Construction 45 Credits
• Media in Mind: Histories, Theories, Contexts (C & CS) 30 Credits

For Domestic Students

• Hubungan Etnik | Tamadun Islam & Tamadun Asia (Compulsory)

For International Students

• Bahasa Melayu Komunikasi II | Malaysian Studies (Compulsory)

Year Two (Level 5)

Semester 1 & 2

• Teamwork Practices 30 Credits
• Independent Project 30 Credits
• User Experience Design 15 Credits
• Storytelling & Gaming 15 Credits
• Connections & Perspectives I: Exploring Creative Media and Digital Cultures 15 Credits
• Connections & Perspectives II: Exploring Creative Media and Digital Cultures 15 Credits

For Domestic Students

• Bahasa Kebangsaan | Business & Marketing (Compulsory)

For International Students

• Business & Marketing (Compulsory)

Year Three (Level 6)

Semester 1 & 2

• Degree Project 60 Credits
• Dissertation (C & CS) 30 Credits
• Professional Practices 30 Credits

For Domestic Students

• Culture & Humanities | Community Service (Compulsory)

For International Students

• Culture & Humanities (Compulsory)

Internship

Placements are valuable means of establishing industrial contacts and gaining an insight into the commercial reality of a chosen discipline. We have a long history of students working in the industry to supplement the taught university curriculum with real-life on-the-job experience. Students will carry out a mandatory 12-week period of work placement with the creative industry within the digital media realm for on-the-job training & development after completion of studies in Year 3 (Level 6).

Note: Subjects offered are subject to change based on the requirements of the Academic Board and MQA.

Entry Requirements

Entry Requirements

1. Pass SPM with minimum of 5 Credits (5Cs) AND pass Foundation Programme with minimum CGPA of 2.00 that is recognized by the Malaysian Government
2. Pass STPM with a minimum of Grade C(GP 2.0) in any two subjects
3. Pass UEC with minimum 5 credits (5Bs)
4. Other equivalent qualifications recognised by the Malaysian Goverment

Career Prospects

Career Opportunities

The Digital Media Industry's Global Revenue is Projected to Exceed US$421 Billion by 2025

source: statista.net

Industries

• Digital Agencies
• Web Design Companies
• Mobile App Developers
• Digital Media Design Studios
• Game Developers
• Advertising Agencies
• Media Agencies
• Broadcast Companies
• Post-Production Houses
• Motion Graphics & Animation Studios
• Event / Audio Visual Companies
• Retail / Props Design Companies
• Corporations (banks, insurance companies, etc.)
• Digital Product Companies
• Production Houses
• Your Own Digital Design Studio

Career Options

• Interactive Designer
• Web Designer
• Front-End Developer
• Game Designer
• Digital Media Designer
• UI Designer (User Interface)
• UX Designer (User Experience)
• Digital Product Designer
• Art Director
• Creative Director
• Creative Technologist
• Digital Media Producer
• Social Media Strategist
• Video Composer
• Motion Graphic Designer (Mograph Designer)
• Film Director
• Production Manager
• Design Entrepreneur
• Educator

Study Abroad Pathway

Affiliated Universities