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Course Overview

This programme is specifically aimed to provide the essentials of marketing skills and the subjects offered cover all the functional areas of marketing with a focus on current market needs. The course content enables student to keep up with the pace of the dynamic business trends.

Curriculum

Year 1

• Management
• Principles of Marketing
• Economics
• Managerial and Financial Accounting
• Integrated Marketing Communication

Year 2

• ICT Management
• Leadership in Human Resources Management
• Organizational Behaviour
• Financial Management
• Global Marketing

Year 3

• Business and Society
• Malaysian Economy
• Marketing Management
• Business Law
• Production and Operation Management
• Marketing Information Technology

Year 4

• Managerial Mathematics and Statistics
• Retail Management
• Consumer Behaviour
• Research Methodology
• Critical Thinking
• Elective I
• Elective II

Year 5

• Product Planning and Management
• Marketing Strategy
• Service Marketing
• Sales and Professional Selling Management
• Elective III
• Elective IV
• Elective V

Elective Subjects (Choose any 5 subjects)

• Compensation and Benefit
• Cross Culture Management
• Entrepreneurship
• Global Management
• Human Resources Information System
• Industrial Relations
• Labour Economics
• Managing Innovation and Technology
• Organization Development
• Performance Management
• Project Management
• Recruitment and Selection
• Strategic Management
• TQM For Managers
• Training and Development

University Subjects

• English for Business Studies
• TITAS
• Co-curriculum (Foreign Language)
• Bahasa Kebangsaan A OR Foreign Language
• Hubungan Etnik
• Islamic Institutions in Malaysia / Introduction to Multicultural Studies in Malaysia / Stress and Well-Being Among Malaysians

Entry Requirements

• Pass Foundation / Matriculation studies from a recognised institution; OR
• Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass A-Level with a minimum Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
• Pass Diploma from a recognised institution; OR
• Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.
  Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.