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Course Overview

Learn about promotions, brand management, product launches and merchandising from the perspectives of business, marketing and management.

This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.

Curriculum

Programme Details

• 3-year programme
• 30 subjects to be completed
• January Semester: Long semester (14 weeks), 4 – 5 subjects to be taken
• May Semester: Short semester (7 weeks), 2 – 3 subjects to be taken
• August Semester: Long semester (14 weeks), 4 – 5 subjects to be taken

Year 1

10 Common Core Subjects

• MCH1014 Mass Communication
• MCH1024 Public Speaking
• MCH1034 Business Communication
• MCH1044 Multimedia Design
• MCH1054 Writing Mass Media
• MCH1064 Journalism
• MCH1074 Human Communication
• MCH1084 Entrepreneurship
• MCH1094 English for Academic Purposes
• MCH1004 Marketing Communication

MPU 1 (Compulsory)

• MPU3183 Penghayatan Etika dan Peradaban (Local Students)
• MPU3193 Falsafah dan Isu Semasa (Local Students)
• MPU3193 Falsafah dan Isu Semasa (International Students)
• MPU3143 Bahasa Melayu Komunikasi 2 (International Students)

Year 2

6 Core Subjects

• MCH2014 Communication Theories
• MCH2024 Communication Law & Ethics
• MCH2034 Intercultural Communication
• MCH2114 Advertising
• MCH2124 Consumer Behaviour
• MCH2074 Social Research Methods

2 Electives

• MCH2204 Information Technology, Mass Media & Society
• MCH2304 Communication in the Workplace

MPU2/MPU3 (Choose One)

• MPU3213 Bahasa Kebangsaan A*
• A*Gen Careers in Malaysia and Beyond

*Compulsory for local student who did not have credit in BM SPM

Year 3

6 Core Subjects

• MCH3016 Dissertation
• MCH3034 Media Planning
• MCH3104 Advertising Copywriting
• MCH3054 Social Media and Mobile Marketing
• MCH3124 Advertising Campaign
• MCH3078 Industrial Training

1 Elective

• MCH3114 Creative Advertising Strategies

General Elective

• GEN3513 Communication and Leadership Skills (Depending on subject availability)

MPU 4 (Choose One)

• Co-Curriculum – Sports 2
• MPU3432 Co-curriculum – Event Management 2

Entry Requirements

Entry Requirements

Applicants must have one of the following Entry requirements:

• HELP Foundation in Arts / Foundation in Science
• STPM: At least 2 C’s
• A-Level: At least 2 passes
• Senior Middle 3 (UEC): At Least 5 B’s (including English)
• CPU: 5 passes with a minimum average of 50%
• SAM/TEE Examination: At least 5 passes with a university aggregate of 50%
• International Baccalaureate: At least 24 points
• Matriculation/Foundation: At least CGPA of 2.00
• Diploma: At least CPA 2.00
• Equivalent qualification

International Student Only

International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Career Prospects

Here are the career pathways for graduates who complete the Bachelor of Communication (Marketing Communication) (Honours) programme. The graduates can further their studies and do a postgraduate degree to further unlock more career pathways.

For Graduates with a Bachelor's Degree

• Communication
• Corporate Communication
• Marketing Communication
• Social Media Manager
• Digital Marketing Manager
• Advertising
• Public Relations
• Broadcasting
• Journalism
• Editor
• Director
• Event Marketing
• Media Buyer

Study Abroad Pathway

Here are the academic pathways for the Bachelor of Communication (Marketing Communication) (Honours).

Australia (February & July Intakes)

• UNIVERSITY OF SOUTH AUSTRALIA: Bachelor of Communication and Media (2 + 1)
• UNIVERSITY NEW SOUTH WALES: Bachelor of Media (Public Relations and Advertising) (1 + 2); Bachelor of Media (Screen and Sound Production) (1 + 2)
• EDITH COWAN UNIVERSITY: Bachelor of Media and Communication (2 + 1); Bachelor of Design (2 + 1)
• UNIVERSITY OF QUEENSLAND: Bachelor of Communication (1.5 + 1.5)
• DEAKIN UNIVERSITY: Bachelor of Arts (1 + 2 / 1.5 + 1.5 / 2 + 1); Bachelor of Communication (1 + 2); Bachelor of Film, Television & Animation (1.5 + 1.5)
• QUEENSLAND UNIVERSITY OF TECHNOLOGY: Bachelor of Creative Industries (1 + 2)
• MURDOCH UNIVERSITY: Bachelor of Creative Media (Photography) (1 + 2)

United Kingdom (September Intakes)

• HERTFORDSHIRE UNIVERSITY: BA (Hons) Mass Communication (2 + 1)
• UNIVERSITY COLLEGE BIRMINGHAM: BA (Hons) Digital Marketing (2 + 1)
• ROBERT GORDON UNIVERSITY, SCOTLAND: BA (Hons) Media (2 + 1); BA (Hons) Public Relations (2 + 1)
• SWANSEA UNIVERSITY: BA (Hons) Media and Communication (1 + 2)
• MIDDLESEX UNIVERSITY: BA (Hons) Advertising, PR and Branding (2 + 1)