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Course Overview

This programme will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.

Students will undergo internships with various fashion design & marketing related companies.

The Programme objectives are to:

• Enable students to explore the breadth and depth of fashion marketing and branding practices.
• Equip students with knowledge and business-related skills for a career in the fashion industry or for postgraduate studies
• Equip students with an understanding of consumer behaviour and consumers’ role in the fashion industry
• Enable students to engage confidently with the global fashion marketing and branding environment
• Produce students who are able to create and launch a brand

Achievement

This programme aims to enable students to explore the depth of fashion marketing and branding, gain knowledge and business skills for a career in the fashion industry, and understand consumer behaviour and their role in the industry.

Curriculum

Year 1 (2 Semesters)

• Fashion Communication
• Design and Illustration
• Fashion Through Time
• Desktop Publishing
• Communication Writing Skills
• Visual Communication
• Fashion Marketing and Branding
• Fashion Consumer Behavior
• Computer Aided Design
• Communication Presentation Skills

Year 2 (2 Semesters)

• Fashion Marketing
• Contemporary Design Influence
• Textile Studies
• Globalisation and E-Marketing
• Elective (select ONE):
• Principles of Financial Accounting
• Basic Pattern Construction
• Fashion Coordination and Branding
• Research Methodology
• Visual Merchandising
• Fashion Photography
• Elective (select ONE):
• Principles of Economic
• Intermediate Pattern Construction

Year 3 (2 Semesters)

• Final Major Project 1
• Research Methodology
• Retail Marketing and Management
• Merchandising and Buying
• Final Major Project 2
• Independent Study Dissertation
• Portfolio Development

Entry Requirements

Entry Requirements

• STPM – Minimum 2Cs and a Pass in English and Art (Pendidikan Seni) in SPM
• UEC – Minimum 5Bs
• GCE A-LEVEL – Minimum 2Ds
• FOUNDATION/MATRICULATION – Pass with minimum CGPA 2.0
• DIPLOMA – Pass with minimum CGPA 2.0
• Other equivalent qualifications which are recognized by the Malaysian Qualifications Agency
• AND Pass Portfolio interview
• AND Minimum score Band 3 in MUET or equivalent

Career Prospects

• Fashion Illustration
• Fashion Publishing
• Fashion Design
• Fashion Marketing
• Events Management
• Public Relations
• Fashion Retail/Buyer
• Fashion Production

Study Abroad Pathway

Entry into our full-time/part-time Master of Design Management (MDM) or Master of Business Administration (MBA) programme with special Alumni tuition fees.