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Course Overview

This programme is specifically designed to provide students with: an understanding of the context, nature, role, and significance of management activities, with added emphasis on how data, analytics, and AI technologies support decision-making in modern organisations; an opportunity to develop well-researched, logical, and integrated solutions to complex business problems, particularly those requiring analytical thinking, data interpretation, and AI-enabled insights; exposure to contemporary business management areas and how analytics, digital tools, and AI applications work alongside traditional functions to create competitive, data-driven organisations; a wide range of employment skills including critical thinking, problem solving, communication, data literacy, analytical skills, IT application, and the ability to conduct research in AI-supported and data-centric business environments. This degree is designed with the latest technologies in line with Industrial Revolution 4.0.

Achievement

Bachelor's Degree with Honours

Curriculum

• Degree Level 1: Digital Thinking and Innovation, Quantitative Skills, Business and Communications Skills, People Management, Business Economics, Accounting Skills, Marketing, Business Law, Fundamentals of Entrepreneurship, Introduction to Management.
• Degree Level 2: Behavioural Science in Organisations, Digital Marketing, Innovation Process, Business Research Methods, Delivering Customer Value, Managing Finance, Operations Management, E-Business Management, Business Ethics and Governance, Applied Artificial Intelligence for Business, Data Management, Customer Experience and Personalization through AI. Includes a 16-week Internship.
• Degree Level 3: Venture Building, Global Marketing, Managing People and Performance, Strategic Management, Project Management, Managing Change, Enterprise Resource Planning with SAP Platform, Investigations in Business Management, Managing International Supply Chain, Digital Strategy and Analytics, Artificial Intelligence in Business Management, Final Year Project, plus MQA Compulsory Subjects.

Entry Requirements

General Requirements

Direct Entry to Level 1 of the Degree

STPM

• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.

A-Level

• 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

UEC

• 5 Grade B’s in UEC with a Pass in Mathematics and English.

Matriculation/ Foundation

• Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree

Diploma

• Successful completion of the APU Diploma or 
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

(Subject to the approval of the APU Academic Board)

* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.      

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "" published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 5.5
• TOEFL IBT : 46
• Pearson (PTE) : 51
• MUET : Band 4 

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Career Prospects

Business Analytics Manager, AI Solutions Manager, Data Strategy Manager, Digital Transformation Manager, Operations Manager, Project Manager, E-Business Manager, Product Development Manager, Management Consultant, Entrepreneur / Startup Founder.