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Course Overview

This programme is specifically designed to provide students with: an understanding of the context, nature, role, and significance of management activities, complemented by economic thinking that explains how markets, industries, and economic forces influence business decisions; an opportunity to develop well-researched, logical, and integrated solutions to multi-faceted business problems, particularly those requiring economic analysis, policy evaluation, and data-driven decision-making; exposure to modern business management areas and economic frameworks, and how these work together to help organisations remain competitive in dynamic local and global economic environments; a wide range of employment skills such as critical thinking, problem solving, analytical reasoning, communication, IT application, and the ability to conduct research that applies economic principles to real business challenges.

Achievement

Bachelor's Degree with Honours

Curriculum

• Degree Level 1: Digital Thinking and Innovation, Quantitative Skills, Business and Communications Skills, People Management, Business Economics, Accounting Skills, Marketing, Business Law, Fundamentals of Entrepreneurship, Introduction to Management.
• Degree Level 2: Behavioural Science in Organisations, Digital Marketing, Innovation Process, Business Research Methods, Delivering Customer Value, Managing Finance, Operations Management, E-Business Management, Business Ethics and Governance, Applied Artificial Intelligence for Business, Intermediate Microeconomics for Business, Intermediate Macroeconomics and Policy. Includes a 16-week Internship.
• Degree Level 3: Venture Building, Global Marketing, Managing People and Performance, Strategic Management, Project Management, Managing Change, Enterprise Resource Planning with SAP Platform, Investigations, Managing International Supply Chain, Final Year Project, Applied Business and Managerial Economics, International and Development Economics for Managers, plus MQA Compulsory Subjects.

Entry Requirements

General Requirements

Direct Entry to Level 1 of the Degree

STPM

• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.

A-Level

• 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

UEC

• 5 Grade B’s in UEC with a Pass in Mathematics and English.

Matriculation/ Foundation

• Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree

Diploma

• Successful completion of the APU Diploma or 
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

(Subject to the approval of the APU Academic Board)

Any qualification that APU accepts as equivalent to the above.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "" published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 5.5
• TOEFL IBT : 46
• Pearson (PTE) : 51
• MUET : Band 4 

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Career Prospects

Financial Planning and Analysis Manager, Business Economist / Economic Analyst, Strategy and Business Development Manager, Operations Manager, Project Manager, Risk Management Manager, Market Research Manager, Management Consultant, Corporate Finance Manager, Entrepreneur / Startup Founder.