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Course Overview

This programme is specifically designed to provide:

• The Master of Business Administration with a specialism in Digital Leadership would allow those students who choose this specialism to acquire advanced skills to take on the challenges of digital transformation.
• The subject is an important area to study given the growing demand from employers across all sectors for professionals who combine managerial skills, digital understanding and vision.
• The area is considered a fast-growing sector for employment, developing key employability skills.

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MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Digital Leadership will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.

BENEFITS OF THE PROGRAMME

• Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
• Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
• Develop the ability to master of the technology associated with the profession.
• Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
• Research information considering social responsibilities and related ethics.
• Understand behavioural science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the digital business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate the personal effectiveness through effective self-management within the professional environment.

Achievement

APU-DMU Dual Degree Scheme

Curriculum

This programme comprises of 6 core modules (including Research Methodology module), 4 specialisation modules, 2 elective modules and a project. The modules take into consideration issues of management skills, marketing, managing strategy, change management, and digital leadership. In addition, internationalisation and global perspectives are considered, and focus is given to project management in order to enhance the programme.

Pre-Requisite Modules (For non-business students: Duration: 1 month (Full-time) / 2 months (Part-time))

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core Modules

• Managerial Finance
• Managerial Economics
• Human Resource Management
• Strategic Marketing Management
• Research Methodology
• Statistical Decision Making
• Project

Specialisation Modules

• Leading Digital Business Transformation
• Big Data Analytics and Technologies
• Global Strategic Management
• Digital Execution

Elective Modules (Choose 2)*

• Technology Management
• Managing Creativity and Innovation
• Entrepreneurship
• Behavioural Science, Social Media & Marketing Analytics

*Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, at the beginning of the semester, they can choose from the available modules offered in the semester.

Project You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history.

Entry Requirements

General Requirements

Bachelor’s degree

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• ?Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 6.0
   

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Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Career Prospects

• Analytics & Reporting Manager
• Business Development Manager
• Digital Business Analyst
• Digital Business Consultant
• Business Research Analyst
• Chief Executive Officer (CEO)
• Chief Marketing Officer (CMO)
• Corporate Strategy Manager
• Decision Analytics Manager
• Entrepreneur
• General Manager
• Global Purchasing Manager
• Digital Transformation Manager
• Logistic and Supply Chain Manager
• Management Consultant
• International Marketing Manager