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Course Overview

This programme is specifically designed to provide:

• An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
• A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
• Exposure to theoretical and practical issues of conducting business over the internet and the Web.
• A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.

Curriculum

DEGREE LEVEL 1

Students will gain basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

Common Modules

• Introduction to Management
• Accounting Skills
• Business and Communications Skills
• Business Economics
• Business Law
• Computing and IT in the Workplace
• Fundamentals of Entrepreneurship
• Marketing
• People Management
• Quantitative Skills

DEGREE LEVEL 2

Students will be exposed to more advanced level of curriculum including behavioural science, business ethics & governance, critical thinking in management, and creativity and innovation. Besides, they will also specialise in the areas of e-business management, e-commerce and e-marketing. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry leading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further researches.

Common Modules

• Behavioural Science in the Organisation
• Business Ethics and Governance
• Business Research Methods
• Delivering Customer Value
• Integrated Business Process with SAP ERP System

Specialized Modules

• E-Business Management
• E-Commerce
• Digital Marketing
• Operations Management
• Creativity and Innovation

Elective Modules (Choose 2)

• Managing Finance OR Financial Management
• Critical Thinking in Management OR Multimedia Application

INTERNSHIP (16 weeks)

Students will undertake an Internship / Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of e-Business, such as search engine optimisation and techniques, understanding of e-business system operations and more. Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Common Modules

• Strategic Management
• E-Business Strategy

Specialized Modules

• E-Business Project
• E-Business Procurement
• Contemporary Management
• Global Marketing
• Investigation in E-Business
• Managing Change
• Internet Payment Systems

Note: The specialism will appear only in the academic transcript.

Elective Modules (Choose 2)

• Corporate Finance OR Building Customer Relationships
• Integrated Marketing Communications OR Retail Marketing Management

MQA Compulsory Subjects*

• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Malaysian Studies (Int’l Students)
• Malay Communication Language (Int’l Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)

Entry Requirements

General Requirements

Direct Entry to Level 1 of the Degree

STPM

• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.

A-Level

• 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

UEC

• 5 Grade B’s in UEC with a Pass in Mathematics and English.

Matriculation/ Foundation

• Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree

Diploma

• Successful completion of the APU Diploma or 
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

(Subject to the approval of the APU Academic Board)

* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.      

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "" published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 5.5
• TOEFL IBT : 46
• Pearson (PTE) : 51
• MUET : Band 4 

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Career Prospects

• New Business Development Manager
• E-Business Consultant
• Technopreneuer
• Online Marketing Specialist
• Digital Advertising Specialist
• Sales and Marketing Manager
• Digital Marketing Manager
• E-Commerce Specialist
• Digital Marketing Analyst
• Web Analytics Manager
• Social Media Specialist
• Marketing Manager